Wednesday October 28, 2009 at 0:02
“We know from this that there are influences on people’s behaviour from unconscious cues in the environment. We have a society that has the tools to control people’s thoughts or behaviour. We need to have a discussion about the ethics of this.”
— University of Toronto Professor Chen-Bo Zhong quote in the Toronto Star about his experimental research (The Smell of Virture), which found that a whiff of citrus-scented Windex motivated people to be generous, altruistic and apt to volunteer.
Posted 1 month ago | 0 notes
